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Symposium PROCEEDINGS

Academy of Global Business Research and Practice
20th International Conference of the
Academy of Global Business Research and Practice (AGBRP)
"Sustainable , Digital, Innovative: Navigating Global Business in an Age of Complexity"
Date: 7 - 9 January 2026
Location: Comenius University Bratislava, Slovak Republic
multidisciplinary Conference | Blended Mode | English Language


Nature and Scope of the conference
The Academy of Global Business Research and Practice (AGBRP) is a leading international platform advancing scholarly and professional excellence in global business, public policy, technology, and innovation. The 20th International Conference of AGBRP, hosted by Comenius University, Bratislava, will convene a global community of thought leaders to explore the evolving dynamics of international business in an era of technological disruption, geopolitical shifts, ESG transformation, and regulatory change in support of the UN SDGs. As a truly multidisciplinary forum, the conference offers a vibrant community of scholars across disciplines, providing a 360° view on sustainability, AI, supply chains, and innovation.
Conference Tracks
In view of the above, the 20th AGBRP Conference invites competitive papers, extended abstracts, case studies, proposals for panel discussions, and student research and poster sessions for the following tracks:
Track 1: AI, Innovation & the Responsible Digital Enterprise
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Human-AI Collaboration: Trust, Accountability & Role Redefinition in the Workplace
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Algorithmic Transparency and Governance
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Commercial AI & VR Applications across Industries
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Cross-border Data Flows and Regulatory Diplomacy (GDPR, AI Act)
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Multilateral Cooperation on Cybersecurity Norms and Digital Standards
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AI-Based Performance Monitoring and Data Analytics
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Ethical and Generative AI in Marketing, CRM & Decision-Making
Track 2: Entrepreneurship & Innovation for Impact
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Digital and Sustainable Entrepreneurship in Transitioning Economies
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Social, Frugal & Inclusive Innovation Models
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Green Innovation, Circular Economy & Impact Measurement
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Entrepreneurial Ecosystems, Clusters & Resilience
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Family Business & Inter-Generational Succession
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Women, Youth, Senior and Minority Entrepreneurs and Minority Entrepreneurs
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Entrepreneurial University
Track 3: Business Ethics, Governance & Corporate Responsibility
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ESG & Integrity, CSR washing, SDGs and the Ethics of Corporate Sustainability Reporting
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Stakeholder Management & Ethical Governance
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Supply Chain Transparency and Human Rights in Global Trade
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Ethics Management in Organizations & Ethical Culture and HRM
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Diversity-Equity-Inclusion in Multinational Organizations
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Ethical Leadership in Times of Global Crises
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AI, Surveillance and Algorithmic Injustice: A Global Ethical Perspective
Track 4: Resilient Operations, Process Management & Industry 4.0 and 5.0
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Agile & AI-Driven Business Process Management
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LLM-Driven Decision Support and Process Automation
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Servitization & Smart Manufacturing
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Industry 4.0 and 5.0: Tech-Human Symbiosis
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Digital Transformation in HRM and Operations
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Blockchain, IoT & Secure Business Systems
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Supply Chain Reinvention and Process Sustainability
Track 5: Global Trade, Supply Chains Strategic Realignment
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Regionalization, Decoupling, and Resilience in Global Value Chains
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Supply Chain Risk Management in Times of Global Crisis
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Carbon Border Adjustment Mechanism and Green Trade Regulation
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Sustainable Logistics and FDI
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Resilience, Strategic Realignment and Risk Mitigation Strategies in Global Trade
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Geoeconomics, Diplomacy, and Global Business Strategy
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Accounting, Finance, Taxation, Corruption & Transparency Issues
Track 6: Marketing, Communication & Brand Strategy in a Green World
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Generative AI in Marketing & Stakeholder Engagement
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Purpose-Driven Branding & Climate Messaging
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Ethics of Digital Advertising & Green Claims
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Greenwashing vs. Green Branding: Cognitive Effects on Consumer Trust
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Social Media's Role in Sustainability Narratives
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Neuromarketing and Behavioural Marketing
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Modern Trends in Marketing and Communication
Track 7: Human Capital, Organizational Culture & the Future of Work
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Culture Change in Hybrid and Remote Work Models
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Future Skills, Digital Competencies & Leadership Development
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Diversity, Equity, and Inclusion (DEI) in the Workplace
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Mental Health, Soft Skills & Talent Retention
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Culture Change and Engagement in Hybrid and Remote Work Models
Track 8: Management Education, Policy & Institutional Impact
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Embedding ESG and SDGs in Business Education
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Societal Impact of Management Research
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Regulation, Policy, and Public–Private Partnerships
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Legal Challenges in AI, ESG Reporting & Global Governance
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Higher Education’s Role in Climate, Ethics & Innovation
Track 9: Doctoral Research Forum
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A cross-cutting platform for PhD students and early-career researchers to present research across all themes — with focused panels, mentoring, and interdisciplinary feedback.
Call for Papers: Opens on 1st August 2025
Extended Abstract/Full Paper Deadline: 30 November, 2025
Registration Deadline: 10th December, 2025
Acceptance notification will be sent on a rolling basis
Submission Types
The AGBRP welcomes a diverse range of research methods and is open to papers, presentations, and panels that rely on statistical inference, qualitative data, verbal theory, computational models, mathematical models, literature review, and case studies. We invite you to submit any of the following types of your work to the conference:
Type 1: Collaborative Research and Presentations
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Research collaborations involving input from dual or multiple perspectives including from business, academia, policy-makers, public sector organisations and institutions, NGOs, not-for-profits and communities on business and management issues – particularly those that address issues of risk and uncertainty, collaboration and/ or innovation and technological change.
Type 2: Practitioner Research and Presentations
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Two options are available for practitioners. The first option in this submission type is for presentations that provide a real-world perspective on management issues within organizations; these presentations seek to provide a view of these management issues from the practitioner perspective. The second option in this submission type is for the presentation of original case studies that focus on contemporary, real-world management issues and provide recommendations for management practice and/or education.
Type 3: Academic Research
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Presentations in this submission type will focus on one of the following three areas of scholarship:
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Basic or discovery scholarship that generates and communicates new knowledge and understanding and/or development of new methods. Intellectual contributions in this category are normally intended to impact the theory, knowledge, and/or practice of business.
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Applied or Integration/application scholarship that synthesizes new understandings or interpretations of knowledge or technology; develops new technologies, processes, tools, or uses; and/or refines, develops, or advances new methods based on existing knowledge. Intellectual contributions in this category are normally intended to impact the practice of business.
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Teaching and learning scholarship that develops and advances new understandings, insights, and teaching content and methods that impact learning behaviour. Intellectual contributions in this category are normally intended to impact the teaching of business (in accordance with the AACSB Accreditation Standards).
Type 4: Student Research
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This submission type is for research presentations of student work both graduate and undergraduate that focus on the same scholarship areas as in the Academic Research track. This includes student-led joint faculty and student research.
Type 5: Symposium, Workshop, and Panels
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This submission type is for those who would like to present a workshop in either panel or presentation format and includes themed symposia for presentation of graduate research. These sessions will relate to the Conference themes and enhance positive Conference impact and meaningful take-aways for Conference attendees. Symposia, workshops and panels are, where possible, provided exclusive programming time separate from other presentations and are highly encouraged to envision participation from various disciplines and organizations.
Submission Guidelines
All paper submissions need to include:
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A cover page including the title of the paper, the author(s) name(s) and affiliation(s), the lead author’s email address, and a track (number and name from the list ).
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The second page of the submission should include the title and an abstract not exceeding 250 words, followed by the body of the paper.
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Papers should be 1.5 spaced, not exceed 6,000 words, and in APA referencing style. All submissions will be subject to a double-blind review process. By default, all accepted papers will be published in proceedings online by AGBRP with an ISBN number. If you do NOT want your paper to be published in this manner, please write email within one week after the conference to Prof. Gouher Ahmed, Principal Chair of the Conference at: gouherahmed@agbrp.world and to the AGBRP secretariat: info@agbrp.world
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All authors should provide their Paper ID for any communication.
Submission link :
CONFERENCE PATRON
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Prof. Marek Števček, DrSc., Rector of Comenius University Bratislava. Email: marek.stevcek@uniba.sk
GUEST SPEAKERS
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Zuzana Gentner Vavrová
Policy Coordinator, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, European Commission,Brussels, Belgium
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Dr. Karol Bližnák
Vice President, AI in Customer Support, SAP SE, Walldorf, Germany
Conference PRINCIPAL chairS
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Prof. Peter Starchon, Principal Chair, Dean & Professor of Marketing, Faculty of Management, Comenius
University Bratislava, Slovak Republic. Email: peter.starchon@fm.uniba.sk -
Dr. Gouher Ahmed, Vice President, AGBRP; Professor of Strategic Leadership & International Business, SOB, Horizon University College, UAE. Email: gouherahmed@agbrp.world
Conference Co-Chairs (Ex Officio)
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Dr. Jana Kajanova, Vice Dean for Science, Research and PhD Study, Associate Professor, Faculty of Management, Comenius University Bratislava, Email: jana.kajanova@fm.uniba.sk
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Dr. Jan Papula, Vice-Dean for Quality and Public Relations, Professor Faculty of Management,Comenius University Bratislava, Email: Jan.Papula@fm.uniba.sk
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Dr. Silvio Cardinali, Vice President, AGBRP; Department of Management, Università Politecnica Delle Marche, Ancona, Italy. Email: s.cardinali@staff.univpm.it
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Dr. Devon Johnson, Vice President-AGBRP, Professor, Department of Marketing, Montclair State University, NJ, USA. Email: johnsonde@mail.montclair.edu
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Dr. Sivakumar Venkataramany, Burton D. Morgan Chair Professor of Business Enterprise, Dauch College of Business & Economics, Ashland University, USA. Email: svenkata@ashland.edu
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Dr. Rajeshwari Narendran, Professor & Director, NTPC School of Business, Noida, India. E-mail: director@nsb.ac.in
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Dr. Mario H. Ogasavara, Professor of International Business, ESPM, (Escola Superior de Propagandae Marketing), Sao Paulo, Brazil. Email: mario.ogasavara@espm.br
Executive committee
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Dr. C. Jayachandran, President-AGBRP, Professor, Department of Marketing, Montclair State University,
NJ, USA. -
Dr. Silvio Cardinali, Vice President, AGBRP, Associate Professor, Department of Management,
Università Politecnica delle Marche, Università Politecnica Delle Marche, Ancona (AN), Italy. -
Dr. Gouher Ahmed, Vice President of Administration and Programs-AGBRP, Professor of Strategic
Leadership and International Business, Horizon University College, UAE. -
Dr. Devon Johnson, Vice President of Finance-AGBRP, Associate Professor, Department of Marketing,
Montclair State University, NJ, USA.
Organizing Committee
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Dr. Matus Barath, Faculty of Management, Comenius University Bratislava
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Dr. Peter Madzik, Faculty of Management, Comenius University Bratislava
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Dr. Juraj Mikuš, Faculty of Management, Comenius University Bratislava
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Dr. Ľudmila Mitková, Faculty of Management, Comenius University Bratislava
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Dr. Mario Papík, Faculty of Management, Comenius University Bratislava
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Dr. Tomáš Peráček, Faculty of Management, Comenius University Bratislava
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Dr. František Olšavský, Faculty of Management, Comenius University Bratislava
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Dr. Petra Milošovičová, Faculty of Management, Comenius University Bratislava
AGBRP 2026 Conference Registration Fees in $US

Note: To verify whether you qualify for the Low-and Lower Middle-Income Economies ticket, please refer to the World Bank’s current list of classifications here.
Registration
Refund policy
All cancellations must be notified by e-mail (johnsonde@mail.montclair.edu and info@agbrp.world) to the Vice President of Finance.
The following conditions will be applied:
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30 days or more before the conference: a 50% cancellation fee will be withheld for an administrative fee
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30 days or less: no refund
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No refund will be provided to online participants and attendees
Reimbursement will be processed 30 days after the conference.
Best paper awards
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Tony Travaglione Best Paper Award and Certificate
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Martin Rahe Best Paper Award and Certificate
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AGBRP Best Paper Award Certificate in selected domain
Publication Opportunity
Selected full papers will be invited for submission to the following peer-reviewed journals :
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Journal of Global Business Research & Practice, A Journal of Academy of Global Business Research and Practice, USA
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International Journal of Services, Economics and Management, Inderscience publication (SCOPUS)
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Journal of Human Resource Management, published by Comenius University’s Faculty of Management
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Marketing Science & Inspirations, published by Comenius University’s Faculty of Management.
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All accepted papers will be published in the AGBRP Conference Proceedings with an ISBN number
The list of journals will be expanded.
Conference venue
The conference will be held at Comenius University Bratislava.
https://uniba.sk/o-univerzite/virtualnaprehliadka/
Main Locations:
· Historical Aula – (Opening Ceremony & Keynotes)
· Multimedia Room – (Parallel Panels & Discussions)
· Section Rooms – 8 rooms (Thematic Tracks))
· PhD Section Room – Dedicated space for doctoral presentations and mentoring
Opening Ceremony Highlights (Historical Aula)
https://uniba.sk/o-univerzite/virtualnaprehliadka/
Social Events (Moyzes Hall)
https://fphil.uniba.sk/en/services/moyzes-hall/
https://fphil.uniba.sk/sluzby/moyzesova-sien-fif-uk/fotogaleria/
Conference Sessions
Location: Comenius University Bratislava, Faculty of Management, Odbojárov 10, Bratislava, Slovakia
https://maps.app.goo.gl/mRGwQBeYWmpzXeJk6
Recommended Accommodation
The following hotels are located within 15 minutes of the venue, offering comfort and conference-friendly amenities:
DoubleTree by Hilton Bratislava
Modern, 4-star hotel with premium conference and wellness services.
Hotel Premium Bratislava
A cozy, business-friendly hotel with easy access to the university and city center.
Hotel SET
Quiet accommodation near key transport links and event spaces.
Hotel NIVY
Affordable wellness hotel with nearby public transit options and wellness services.
Visa Related Information
https://www.blsslovakiavisa.com/
https://www.schengenvisas.com/how-to-apply-for-a-slovakia-schengen-visa/
academic partners


Strategic partners/Sponsors/Media Partners

Previous Conferences/Sponsors
School of Management, Curtin University of Technology, Australia| Fox School of Business, CIBER, Temple University, USA| Newcastle Australia Institute of Higher Education, Singapore (a campus of the University of Newcastle, Australia);PSB Academy City-Centre Campus, Marina Square, Singapore; United Nations Institute for Training and Research (UNITAR), 2024| Academy of Renewable Energy, Environment Management and Sustainability, Italian Society of Management, 2025| Academy of Global Business Research and Practice, USA. Dubai, 2022|ESPM (Escola Superior de Propaganda e Marketing), Sao Paulo, Brazil, 2019|University of International Business and Economics (UIBE), Beijing, China, 1997, 1998, 1999, 2000, 2018| Skyline University College, UAE, 2018|Department of Management, Università Politecnica delle Marche, Università Politecnica Delle Marche, Ancona (AN), Italy. Department of Economics and Business, University of Sassari, Italy; Department of Business, Link University Rome, Italy; Nanjing University of Finance & Economics; China Business Centre, Nanjing, China; Hong Kong Polytechnic University, Hong Kong, 2017|Nanjing University of Finance & Economics, Nanjing, China, 2015|Feliciano School of Business, Montclair State University, USA, and Lee Kong Chian School of Business, Singapore Management University, (SMU), Singapore. 2011|EADA Business School, Barcelona, Spain, 2010|University of Wollongong, Dubai, 2009|Asian Institute of Technology, (AIT), Bangkok, Thailand, 2006|Indian Institute of Management, Bangalore & Mohamad Sathak Trust, Chennai, India, 1998|Comenius University in Slovakia, Bratislava, 2001, 2009|Ryukoku University, Kyoto, Japan, 2007|UNIVA, Guadalajara, Mexico, 2004|School of Management, Asian Institute of Technology, Bangkok, Thailand, 2003|Hanyang University, Seoul, South Korea, 2005.
Inquiries
For all inquiries relating to conference collaborations, universities, strategic partners, sponsors, contact:
Prof. Peter Starchon, Principal Chair, Dean & Professor of Marketing, Faculty of Management, Comenius University Bratislava, Slovak Republic. Email: peter.starchon@fm.uniba.sk
Prof. Gouher Ahmed, Vice President-Administration & Programs, Academy of Global Business Research and Practice.
Email: gouherahmed@agbrp.world (and) Email: info@agbrp.world